Extreme Birthday Programs: Research shows that 50% of the population goes out to a restaurant to celebrate their birthday. Tap into this activity with a birthday club. Doing it through email makes it easy and convenient to bring your customers in on their birthdays.
Extreme Business Minglers: Your local Chamber of Commerce, business tips clubs and other social clubs often choose a restaurant to meet at each month. Become their host and you’ll introduce a whole new group of people to your service and food selections.
Extreme Bouncebacks: Don’t miss the opportunity to bring your customers back again for an additional visit by sending them out the door with a bounceback. For example, Starbucks stamps your receipt in the morning for a discount if you come back for a drink in the afternoon. Most people don’t make a second visit to Starbucks in the same day, so even with a discount they are way ahead when they make a second sale in the same day.
Extreme Sampling: What’s the best way to hook someone on your food?… Let them taste it. That’s the power of sampling. That’s why McDonalds gives away their coffee for a week. They want people to taste the flavor and get into the habit of ordering it. That’s also why Costco has ‘sample ladies’ who are cooking up food for you to try. You try it, you buy it. The same theory works for restaurants.